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targetspace by Target

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What is targetspace?

There are two types of people in this world: those who love the activity of shopping and those who find shopping a chore. Target has a huge culture with the former type of person, but is getting killed in convenience shopping by Amazon. How do you evolve the business to help both types of people.

 Why does having fun have to feel like you’re not getting something done? Why does getting something done have to feel like a chore?

 At Target, having fun is necessary to getting something done.

targetspace aims to use a rotating physical space in select Target retail tailored to help your life without it being a chore. Workout, meal prepping, and more classes have people get more done.